Native Initiatives

Honoring Native American Heritage Month: Celebrating the Artists and Stories That Shape Faherty

Honoring Native American Heritage Month: Celebrating the Artists and Stories That Shape Faherty

A Moment of Reflection

Every November, Native American Heritage Month invites us to pause—to listen, learn and recognize the deep histories, creativity and resilience of Native communities. Established through a Presidential Proclamation in 1990, the month honors Indigenous peoples’ enduring influence on American culture, design and storytelling.

At Faherty, this month is a reminder of an ongoing responsibility to honor Native voices, collaborate with purpose and ensure those partnerships are present in everything we do, not just in November.

For years we’ve had the privilege of working alongside Indigenous artists, weavers and designers who bring authenticity, perspective and meaning to our collections. Each collaboration is a dialogue—a shared vision rooted in respect, creativity and connection.

Explore Our Native Artist Collaborations

 

Our Ongoing Commitment to Indigenous Partnerships

At Faherty, partnering with Native artists has never been a campaign or a single-season project, it’s part of who we are and the framework of the brand we’ve built. Since the beginning, we’ve been inspired by Indigenous craftsmanship and storytelling, and we’ve learned that the best way to honor that inspiration is to collaborate directly with the people shaping it.

These partnerships are built on mutual respect and real creative exchange. The artists lead the vision, and we help bring their work to life through our platforms and production. Every design comes from shared conversations, sketches and storytelling sessions—not from trend boards or guesswork.

As our co-founder Kerry Docherty puts it:

“We don’t see these as collaborations we ‘launch.’ We see them as relationships we keep showing up for. The goal is to create space for Native voices to lead, and for us to keep learning how to support that.”

You can explore all of these partnerships, both past and present, on our Native Artist Collaborations page.

 

Meet the Artists

Over the years, we’ve been lucky to work with a community of artists, makers and designers whose work carries deep meaning. Each brings a unique perspective that reminds us why what we are doing matters and how design can honor where we all come from.

 

Doug Good Feather (Standing Rock Lakota & Dakota Nation)

Artist, veteran, author and founder of the Lakota Way Healing Center—Doug’s work draws from sacred geometry and nature’s interconnected patterns.

Our partnership with Doug has led to some of our most beloved pieces, including his series of CPO Jackets featuring original patterns that honor Lakota geometry and storytelling. This season, his newest CPO style in Sunset Ombre Star Nation continues to amplify his vision.

 

Bethany Yellowtail (Northern Cheyenne & Apsáalooke [Crow] Nation)

Bethany Yellowtail is the founder and creative director of B.YELLOWTAIL, a fashion brand that uplifts Indigenous design and storytelling. Her collaboration with Faherty highlights her commitment to community-centered creativity and craftsmanship. This season’s Hand Knit Sweater Vest in Pretty Eagle showcases her distinct approach to pattern, color, and texture

 

Lehi ThunderVoice Eagle (Diné [Navajo] & Totonac)

Founder of ThunderVoice Hat Co., Lehi ThunderVoice Eagle brings a perspective shaped by both Diné and Totonac traditions. His work blends heritage craftsmanship with contemporary design, creating pieces rooted in sustainability, storytelling and respect for the land. The TVE x Faherty Hat Collaboration reflects that ethos—merging artistry and purpose in a truly meaningful way.

 

Jennifer Berg (Diné [Navajo] Nation)

Founder of Native Knitter, Jennifer reinterprets knitwear through Navajo artistry, producing handcrafted pieces that connect past and present with clean, modern style.

 

Steven Paul Judd (Kiowa & Choctaw Nations)

Steven’s collaborations are some of our most collectible. A filmmaker and visual artist, his work blends Native heritage with pop culture in bold, unexpected ways. His latest piece, the Buffalo Zip Cardigan, might be our favorite yet.

Steven describes the inspiration best:

“In Kiowa, the word for buffalo is [áuñ:gáu[bìñ’], it means ‘our own food.’ For my people, and for many Plains tribes, the bison was life. We relied on it for everything: food, clothing, shelter, tools. When I designed this cardigan, I wanted to honor the bison as a symbol of survival, resilience and connection.”

That sense of meaning is woven into every thread. The Buffalo Zip Cardigan blends Judd’s striking graphic storytelling with the craftsmanship we’re known for—a piece that looks as good as it feels, but carries something deeper.

 

What This Month Means to Us

What we’ve learned from these collaborations goes far beyond design, it’s about patience, listening and shared creativity. Each partnership reminds us that meaningful work is built through conversation, care and respect. Native American Heritage Month is one moment to honor that exchange, but for us, the real work is carrying it forward, continuing to show up, learn and create together.

“As we celebrate Native American Heritage Month, we’re reminded that the most meaningful thing we can do is to keep learning, stay curious, and share space.” — The Faherty Team

Explore the Native Artist Collaborations

Learn More About Our Partnerships

 

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