Native Partnerships

Faherty is deeply proud of our ongoing partnership with Native artists and brands to end appropriation in fashion and offer authentically designed clothing that benefits Native communities.

Indigenous communities are at the forefront of protecting the planet and their wellbeing is most directly and imminently impacted by the climate crisis. Therefore, the more resources we can put in the hands of Native and Indigenous people, the better off we’ll all be.

“Fashion Redressed”
In this film produced for us by BBC StoryWorks Commercial Productions, we visit the homeland of Lehi Thunder Voice Eagle, our Native partner, and he talks with Kerry about the fashion industry’s impact on Native communities and how Faherty is working to end appropriation.

Meet Our Native Design Partners

Steven Paul Judd

Kiowa and Choctaw

Steven Paul Judd is a Kiowa and Choctaw artist, writer, and filmmaker. Judd's artistic style combines pop culture with Native tradition.

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Doug Good Feather

Standing Rock Lakota and Dakota

Our first Native partner, Doug Good Feather is an artist whose designs are inspired by the natural world. He's also the founder of the Lakota Way Healing Center.

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Bethany Yellowtail

Northern Cheyenne and Apsáalooke

Bethany Yellowtail is the founder and designer of BYELLOWTAIL.COM: a women's fashion & lifestyle brand dedicated to sharing authentic Indigenous design with the world.

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Thunder Voice Eagle

Diné and Totonoc

Lehi Thunder Voice Eagle is a Diné and Totonoc artist, fashion designer and founder of Thunder Voice Hat Co. He started the company as an antidote to fast fashion, repourposing hand-sourced Navajo brim hats with second-hand elements.

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Jennifer Berg

Diné

Jennifer Berg founded Native Knitter as a way to share the beauty of Navajo artistry, incorporating Native designs into the patterns she creates.

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Anna Kahalekulu

Native Hawaiian

Anna is a Hawaiian seamstress, patternmaker and the designer and owner of Kūlua. She tells stories through responsibly-made fashion and weaves Hawaiian culture into every garment.

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Partner Organizations

Kim Smith and Makai Lewis sitting together

For Our Relatives

This inspiring collective of Indigenous relatives, led by our friends Kim Smith and Makai Lewis, working on the Diné Nation, helps those in need and helps to heal the land. They are rebuilding and restoring a self-sustaining community rooted in Indigenous practices.

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IllumiNative

Founded by Faherty Board of Directors member Crystal Echo Hawk, this Native women-led organization’s mission is to “build power for Native peoples by amplifying contemporary Native voices, stories, and issues to advance justice, equity, and self-determination.”

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Partnership Highlights

Native Murals

We want to acknowledge that our stores are on Native lands, and we are proud to feature Indigenous murals and art in and outside of Faherty stores.

Community group photo in front of a sunset

Community Investment

We partner with community leaders and various Native-led organizations to support movements related to cultural preservation, land restoration, mutual aid, representation in media, healing, and more.