California Notice of Financial Incentive
The California Consumer Privacy Act’s (“CCPA”) implementing regulations define a “financial incentive” as a program, benefit, or other offering “related to the collection, deletion, or sale of personal information.” Likewise, the Colorado Privacy Act’s implementing rules define a “Bona Fide Loyalty Program” as a program “established for the genuine purpose of providing discounts, rewards, or other actual value” to members that voluntarily participate in the program. Faherty offers guests the opportunity to participate in the Faherty Perks Program (the “Program”), which may provide Points and benefits, including the opportunity to earn points that can be redeemed towards purchases and free shipping. These benefits are described along with other material terms and conditions here. Our collection of members’ Personal Data (including name, zip code, email address, and other Personal Data as described in Faherty’s Privacy Policy allows Faherty to operate the Program and provide membership benefits. Faherty uses the Personal Data of Program members, including their purchases, to both award and redeem points. Otherwise, the types of Personal Data that we collect from Program members are generally similar to the types of Personal Data that we collect from individuals who are not Program members. The amount of Personal Data that we collect from a member or non-member may vary and is dependent on the level of interactions and engagement that the member or non-member has with Faherty.
Faherty "sells," as the term is defined under the CCPA, Personal Data of both Program members and non-members in its Privacy Policy, unless the Member or Non-Member opts-out.
If you are a California or Colorado resident and opted out of our “sale” of your Personal Data before you joined the Program, you will need to opt out again once you are a member, if you do not wish for Faherty to “sell” your Personal Data. To do so, visit https://app.sixfifty.com/request-easy/610a-0969/questions/5317958 or call our toll-free number at +1 (877) 745-8994.
We estimate the value of a member’s Personal Data to Faherty, solely for purposes of the CCPA and pursuant to the valuation options mandated by the CCPA regulations, to be on average approximately $0 per Consumer in 2025. This estimate is not specific to any individual Consumer and varies per Consumer. We have based this good faith estimate on the value that arises from our commercial relationships and the collection and retention of the Personal Data of Consumers who have voluntarily signed up and chosen to remain in the Program. The value of Program benefits to members varies significantly as individual members take advantage of Program benefits to varying degrees.
You may join the Program on our website or at a Faherty Store.
Members who are California or Colorado residents may exercise their privacy rights (i.e., the rights to know, to request deletion, and to opt out of the sale of Personal Data) without any effect on their membership status or eligibility to receive Points and Benefits, and Program members who exercise their privacy rights under U.S. State laws receive the same benefits as members who do not. A member may also choose not to receive marketing updates or offers at any time without any effect on their membership status or eligibility to receive Program benefits.
You may cancel your membership at any time by notifying Customer Service at:
hello@fahertybrand.com or by calling 1-877-745-8994.
