Faherty Brand CCPA Privacy Notice

Information for California Residents

In addition to our full Privacy Policy at https://fahertybrand.com/pages/privacy-policy, this CCPA Privacy Notice applies to certain California residents (“Consumers”) from whom we collect personal information as a business under the California Consumer Privacy Act of 2018 (California Civil Code §§ 1798.100 to 1798.199) and its implementing regulations, as amended or superseded from time to time (“CCPA”).

For the purposes of this CCPA Privacy Notice, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, or as otherwise defined by the CCPA.

Personal Information does not include information that is:

Lawfully made available from government records;
Deidentified or aggregate information; or
Otherwise excluded from the scope of the CCPA.

Consumer does not include a natural person acting as a job applicant to, employee of, owner of, director of, officer of, medical staff member of, or contractor of Faherty Brand to the extent such person’s Personal Information is collected within the context of the person acting in such role. Persons acting in those roles should review the applicable CCPA Limited Privacy Notice made available by Faherty Brand.

California Consumers’ Rights and Choices

If you are a Consumer, the CCPA may permit you to request information regarding the:

Categories of Personal Information (as defined by the CCPA) collected, sold or disclosed by us;
Purposes for which categories of Personal Information collected by us are used;
Categories of sources from which we collect Personal Information;
Categories of third parties with whom we share Personal Information; and
Specific pieces of Personal Information we have collected about you and in some cases your Household.

In addition, if you are a Consumer, you may:

Opt out of the sale of your Personal Information, in some circumstances;
Opt out of receiving marketing communications from us; however, you may still receive administrative communications regarding our services;
Opt in to certain financial incentive programs we may offer related to the collection, retention, or sale of your Personal Information; and
Request that we and our service providers delete Personal Information we have collected from you, in some circumstances.

Further, the CCPA provides Consumers with the right not to receive discriminatory treatment by a business for the exercise of these CCPA privacy rights, subject to certain limitations.

Collection and Disclosure of Personal Information from Consumers

The table(s) below outline how we handle Personal Information collected about Consumers in the preceding 12 months from the date this CCPA Privacy Notice was last reviewed.

Category of personal information we may collect: Identifiers
The personal information contains:	The Identifiers may contain the following information: name, phone number, shipping and billing address.
Whether we have sold or otherwise disclosed the Personal information in the previous 12 months:	We have not sold the Personal Information in the previous 12 months. However, we may have otherwise shared the Personal Information with third parties in the previous 12 months.
Categories of Third Parties to whom the Personal Information was disclosed:	We may have shared this Personal Information with the following categories of third parties: our service providers, advertising networks, data analytics providers, data brokers, third parties integrated into our services.

Category of personal information we may collect: Geolocational Data
The personal information contains:	The Geolocational Data may contain the following information: address, city, state.
Whether we have sold or otherwise disclosed the Personal information in the previous 12 months:	We have not sold the Personal Information in the previous 12 months. However, we may have otherwise shared the Personal Information with third parties in the previous 12 months.
Categories of Third Parties to whom the Personal Information was disclosed:	We may have shared this Personal Information with the following categories of third parties: our service providers, advertising networks, data analytics providers, data brokers, third parties integrated into our services.

Use of Personal Information

The Personal Information may be used for the purposes disclosed to Consumers at the time of collection, in our general Privacy Policy (see https://fahertybrand.com/pages/privacy-policy), and for the purposes of: providing our services, communicating with Consumers, facilitating the connection of third-party services or applications, verifying Consumers’ identities, developing and providing marketing materials, personalizing the experience of Consumers on our services (including providing tailored content), facilitating transactions and payments, deidentifying and aggregating the Personal Information, responding to trust and safety issues, complying with judicial process or government requests, detecting security incidents (including protecting against malicious, deceptive, fraudulent, or illegal activity) and prosecuting those responsible, performing services on our behalf or on behalf of our service providers (including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services for our or our service providers’ short-term transient use) and undertaking internal research for technological development and demonstration. The Personal Information may also be used or disclosed as otherwise permitted or required by applicable law.

Collection of Personal Information

In the preceding 12 months since this CCPA Privacy Notice was last reviewed, we have collected Personal Information from the following categories of sources: directly from you (e.g. forms you complete or products and services you purchase), indirectly from you (e.g. from observing your actions on our website), our affiliates, advertising networks, data brokers and our business partners.

Sale of Your Information

You can opt out of the sale of your personal information via https://www.requesteasy.com/610a-0969 or 877-745-8994

Please be aware that we do not accept or process opt-out of sale requests through other means (e.g., via fax or social media).

Privacy Requests

If you are a Consumer, you can make requests to know what personal information we have collected from you in the past 12 months or requests to delete your personal information via https://www.requesteasy.com/610a-0969 or 877-745-8994.

Please be aware that we do not accept or process requests through other means (e.g., via fax or social media).

We will review the information provided and may request additional information to ensure we are interacting with the correct Consumer. If you have a password-protected online account with us, you may be required to log-in to your account for identity verification. If you do not have an account with us, additional information to verify your identity may be required by law before we may take action upon such a request. This additional information may vary depending on the nature of your request and/or the nature of the information about which your request relates. In some cases, we may also be required by law to obtain a signed declaration under penalty of perjury from you that you are the subject of the request being made. If we suspect fraudulent or malicious activity on or from your account, we will delay taking action on your request until we can appropriately verify your identity and the request as authentic.

After submitting your request online, you will receive a follow-up email outlining the estimated amount of time it will take to complete your request and giving further instructions. That email may also include a link you must click on in order to verify your identity. If you do not click on that link, we will be unable to complete your request due to lack of verification. It is important that you provide a valid email address in order for us to be able to process your request.

By law, we are not required to collect Personal Information that we otherwise would not collect in the ordinary course of our business, retain Personal Information for longer than we would otherwise retain such information in the ordinary course of our business, or reidentify or otherwise link information that is not maintained in a manner that would be considered Personal Information. If we have not requested specific additional information from you to verify your request, please do not send such information.

We generally will aim to avoid requesting additional information from you for the purposes of verification. However, if we cannot reasonably verify your identity or more information is needed for security or fraud-prevention purposes, we may consider any of the following factors, alone or in combination, in requesting additional information:

The type, sensitivity, and value of the Personal Information collected and maintained about the Consumer, as applicable law requires a more stringent verification process for sensitive or valuable personal information;
The risk of harm to the Consumer posed by any unauthorized access or deletion;
The likelihood that fraudulent or malicious actors would seek the Personal Information;
Whether the Personal Information to be provided by the Consumer to verify their identity is sufficiently robust to protect against fraudulent requests or being spoofed or fabricated;
The manner in which we interact with the Consumer;
Available technology for verification; and
Other factors that may be reasonable in the circumstances, are consistent with industry practice, are recommended by California government officials, or which may be required by law or regulation following the effective date of this CCPA Privacy Notice.

If your request is regarding household information, the same verification steps above may be required before we can provide you with aggregate household information. In addition, if you do not have a password-protected online account with us, for us to process a request for access to or deletion of specific pieces of information regarding your household, we may need all members of the household to make the request, and we may need to individually verify each household member and that each member making the request is currently a member of the house.

We reserve the right to charge a reasonable fee or take other appropriate action in response to requests from a Consumer or household that are manifestly unfounded or excessive, in particular because of their repetitive character.

Authorized Agent Requests

You may designate an authorized agent to make a request on your behalf pursuant to applicable law. We accept documentation of your designation in the form of a valid power of attorney and/or a written authorization signed by you and the authorized agent. You may submit evidence of your designation of an authorized agent in writing to: privacy@fahertybrand.com or 180 Maiden Lane, 40th Floor, New York, NY 10038, United States.

We may require verification of your authorized agent in addition to the information for verification above for Consumers and households.

Children

Our services are not directed to children, and we do not knowingly collect or sell Personal Information from children under the age of 16. If you learn that a child has provided us with Personal Information, then you may contact us through the Contact Us section below.

Notice of Financial Incentive

We offer financial incentives to Consumers based upon the collection, retention or sale of a Consumer’s Personal Information calculated based on a good-faith estimate of the value of the Consumer’s data, which forms the basis for offering such financial incentives. The financial incentive offered is 15% off first order for providing their email address and phone number. The categories of Personal Information that are implicated by the financial incentive or price or service difference include: Identifiers.

The method we use to calculate the value of a Consumer’s data is as follows: revenue generated by us from the sale/collection/retention of Consumers’ Personal Information.

You may enroll in or withdraw from our financial incentive program at any time by updating your preferences at privacy@fahertybrand.com.

Contact Us

If you have any questions or concerns regarding this CCPA Privacy Notice, contact privacy@fahertybrand.com.

Last updated: September 18, 2021