woman at a marina wearing a native collaboration long cardigan



Aligned with shared values, B.YELLOWTAIL and Faherty have created an industry-leading alliance that allows for Authentic Native design and representation to lead the way, while prioritizing equitable Indigenous partnerships. We are thrilled to announce that through each season of 2021 and 2022, we will be releasing special collaborative designs. 

Our ongoing partnership will continue to create even more opportunities for Native peoples. Beginning this summer, select works from B.YELLOWTAIL COLLECTIVE artists will be available in 20 Faherty stores nationwide and on both online platforms.  This major retail distribution is unprecedented in its positive economic impact for Indigenous makers and their families, giving way to a new standard of directly investing in Indigenous communities.  This partnership also seeks to educate non-Native people on the importance and meaning of Native culture, art, and activism.

Together, we are creating the change we wish to see in the fashion industry and beyond.


An LA-based fashion designer, Bethany is originally from the Crow Nation, is an enrolled member of the Northern Cheyenne Nation in southeastern Montana, and is the CEO of B.YELLOWTAIL. She seeks to empower Native American, First Nations, and other Indigenous communities through design and representation.