About | Faherty Brand

Cut from Our Stories. Made to Fit Yours.

There’s no uniform for a well-lived life — but we believe there is a perfect fit. From all-day surf sessions to long road trips and bonfires that turn into sunrises, our best days shape the clothes we make. Our standards of quality and comfort make them fit for yours.

Founded by Alex, Mike, and Kerry, Faherty is a family business built on a relentless pursuit of adventure, optimism, and craft. For a decade, we’ve woven those values into every stitch. Well-cut clothing with a worn-in feel, designed for a lifetime of chasing good days.

The Story Behind the Softness

Softness is our signature. We’ve traveled the world in search of the highest-quality, most sustainable materials — so that every piece we create is as responsible as it is refined.

Co-founder and designer Mike Faherty’s childhood dream was to design clothes that felt as good as they looked – effortless, comfortable, and built for a life well-lived. Today, that dream drives our designs. Every Faherty style is expertly crafted, soft from the start, and as comfortable as your old worn-in favorites — marked by Mike’s signature laid-back look and backed by our Guarantee of Quality.

Why we're a B Corp

As a family business, we feel a deep level of accountability for how we run this brand. That’s why we are proud to announce that Faherty Brand has achieved B Corporation™ certification. This marks a significant milestone in our commitment to social and environmental responsibility. To become a B Corp™, a company must undergo a rigorous assessment that covers practices pertaining to governance, workers, community, environment and customers.

Our Impact

Fashion leaves a footprint. We’re committed to designing a more responsible path forward.

Environmental Impact

We design with the planet in mind — sourcing organic and recycled fabrics, reducing waste, and protecting the places that make our best days possible.

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Native Partnerships

More than collaboration — a commitment. We work with Native artists and leaders to ensure authentic representation, economic opportunity, and rightful recognition of Indigenous creativity in fashion.

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Social Impact

Making things better, beyond the clothes we make. We partner with organizations driving systemic change — advancing equity, sustainability, and real solutions, for people and the planet.

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Co-founder and designer Mike Faherty’s childhood dream was to design clothes that felt as good as they looked – effortless, comfortable, and built for a life well-lived. Today, that dream drives our designs. Every Faherty style is expertly crafted, soft from the start, and as comfortable as your old worn-in favorites — marked by Mike’s signature laid-back look and backed by our Guarantee of Quality.