Siggi Sveinsson on Freedom, Nature and the Gear That Grounds Him
When we traveled to Iceland to shoot our winter campaign, we expected dramatic landscapes, unpredictable weather, and long days chasing light across the coast. What we didn’t expect was just how much Siggi would shape the experience. From the start, his perspective changed the way we moved through the country. He slowed us down, helped us pay attention, and reminded us that the beauty of Iceland comes from how it makes you feel, not just what you see.
The more time we spent with him, the clearer it became: his presence, his outlook, and the way he connects with the land captured the exact spirit behind this collection. This journal is our chance to share a bit of that energy—the steadiness, the calm, the storm-chasing joy and to highlight a person who inspired so much of the campaign.
And that leads us right into the place where Siggi feels most himself.
The Calm Within the Storm
The snow is falling hard, the kind that wipes out the horizon and turns everything into one moving sheet of white. Most people hurry back indoors. Siggi Sveinsson leans into it.
Because this is where he feels most at peace.
“Being in a good snowstorm is where I feel most alive and most at home.”
There is something grounding for him in that moment: the noise drops away, the world narrows, and he feels fully present. That sense of calm is what guides him, whether he is crossing Iceland in deep winter or just trying to move through life in a way that feels right.
It is the same spirit that lives inside Faherty’s winter collection: clothes made to keep you comfortable and moving, no matter the weather. Layers like the Heirloom Cotton Crewneck Sweater, the Legend Sweater Shirt, and Cloud Henleys that feel good the second you pull them on.
Roots in the Highlands
Long before he was a mountaineer, a photographer, or a guide, Siggi was a kid running around his grandfather’s farm in Hvolsvöllur, a town small enough that everyone knows your name.
He learned to read the land without thinking about it. How the wind shifts before a storm. How the ground feels under your feet when the weather is changing. How to stay calm when something breaks and needs fixing right then and there.
“From early on, I learned to understand direction, conditions, and how to move safely through nature.”
Those skills never left him. They shaped his pace, his decisions and the way he sees the world.
It is why he gravitates toward clothes that feel easy and dependable, pieces he can wear anywhere without fuss. That is very much the Faherty approach too: soft layers, thoughtful fabrics and simple details that make life outside feel a little easier. Even the Fair Isle-inspired knits in the winter collection pull gently from the same traditions Siggi grew up around.
The Spirit of Exploration
Siggi didn’t set out to become an explorer. There was no grand plan, no “someday I’ll climb Everest” declaration. It happened slowly, through a mix of curiosity and saying yes to the things that felt right.
A guiding job. A trip that turned into something meaningful. A realization that he did not want a life where work and survival were the same thing.
Then came the bigger expeditions: Everest, the North Pole, long winter crossings. Not because he needed to “prove” anything, but because those places matched something inside him. They demanded focus. They asked for patience. They rewarded being present.
“Meaningful experiences don’t always have to happen on the world’s highest mountains. Adventure happens from within.”
In a world where burnout is everywhere, Siggi’s philosophy is refreshing. Movement can be grounding. Challenge can be clarifying. Nature can feel like a reset button.
Iceland’s Living Mythology
For all the places he has explored, Iceland is the one that keeps calling him back. Especially the Westfjords, a place that feels like its own universe.
“That part of Iceland feels almost otherworldly, quiet, remote, and full of soul.”
Stories live in the land there. Tales of hidden people. Coastlines shaped by old volcanoes. Mountains that look like they have not changed in centuries. None of it feels like folklore when you’re standing in it. It just feels honest.
This spirit is woven into Faherty’s Iceland-inspired collection too, especially when paired with the photography that helps tell the story. It is a way of showing the place as it truly is: raw, beautiful and deeply human.
Gear for a Life Outside
When Siggi heads into the wild, he packs with care. Iceland’s weather turns fast, and your clothing becomes a part of your safety plan.
But for him, gear is not only about survival. It is also about comfort and feeling like yourself.
“The more I feel like myself out there, the more connected I am to the landscape.”
He looks for clothes that are functional but not fussy, warm but not heavy and comfortable enough that he forgets he is wearing them. Sustainability and story matter too. If a piece has intention behind it, he can feel it.
Faherty’s approach matches that mindset. Good materials. Thought-out design. Clothing that is made to be lived in, not sitting at the bottom of your dresser.
Living the Philosophy
People often ask Siggi how to feel more connected to nature, especially if they cannot travel far or spend days outside.
His advice is simple and honest.
“Every step into nature is meaningful, and every moment of connection, no matter how small, is something to be proud of.”
A short walk counts. Breathing fresh air counts. Sitting by a tree counts. You do not need perfect weather or a big adventure. Nature meets you where you are.
To Siggi, that is freedom. Choosing how you spend your time. Choosing who you work with. Choosing a life that feels aligned, not forced.
It is the same idea that runs through Faherty: clothing made for people who want to live a little more intentionally, explore a little more often, and create their own version of calm in a noisy world.
