Native Partnerships | Faherty Brand

Native Partnerships

Faherty is deeply proud of our ongoing partnership with Native artists and brands to end appropriation in fashion and offer authentically designed clothing that benefits Native communities.

Indigenous communities are at the forefront of protecting the planet and the wellbeing of their community is inextricably tied to the collective wellbeing of the world. Therefore, the more resources put in the hands of Native and Indigenous people, the better off we’ll all be.

We’ve been deeply committed to Native initiatives for almost ten years, partnering with six different Native artists and designers (many on an ongoing basis) and taking a holistic and mutually reciprocal 360° approach to these partnerships. Beyond design partnerships, we are proud to share financial and product resources, support Native mutual aid efforts, offer Native designed product and fabric donations to Native communities in need, and display Land Acknowledgements in all of our retail stores.

Standing Rock Lakota and Dakota

Doug Good Feather

Doug Good Feather, our first Native partner, has been collaborating with Faherty Brand since 2017. A Standing Rock Lakota and Dakota artist, veteran, author, and founder of the Lakota Way Healing Center, Doug draws deep inspiration from the sacred geometry that can be found in both nature and the universe. His work explores the connection between the natural world and dreams, guided by spiritual intelligence Through the Lakota Way Healing Center, Doug offers community-driven solutions that strengthen the cornerstones for a good quality of life: spiritual connection, education, financial stability, health and community involvement. “Everything in the universe is perfectly measured and interconnected, symbolizing how we fit together on life's journey.”- Doug Good Feather

kiowa and choctaw

Steven Paul Judd

Steven Paul Judd is a Kiowa and Choctaw artist, writer and filmmaker who has been working with Faherty since 2021. His work reflects his pride in his Native American heritage and upbringing. He aims to challenge stereotypes by showcasing the diverse qualities of Native people, such as strength, humor, and creativity. His art blends traditional Native American symbolism with contemporary pop culture references, making it relevant to today’s world. The use of vibrant, bold colors in his work emphasizes individuality and expression, both personally and collectively. “It’s about being proud of who you are, and the culture that you come from. I’m not trying to be something I’m not; I’m just trying to express who I am in a way that reflects my upbringing. “- Steven Paul Judd

Northern Cheyenne and Apsáalooke

Bethany Yellowtail

Bethany Yellowtail, a citizen of the Northern Cheyenne Nation (Tsetsehestahese & So’taeo’o) and Apsáalooke (Crow) Nations, defines her aesthetic with bold, saturated colors that are light-filled, powerful, and feminine. She met Kerry in 2018 and they have been partners and friends since then. Her designs are deeply influenced by the symbols and creations of her ancestors, reflecting their purposeful and intentional choices. She draws from their rich traditions, using colors and materials that served to protect, honor, and preserve their culture and stories. “Brands like Faherty Brand are helping to create economic opportunities for Native owned businesses, I am excited by the possibilities for other Native people and artists” - Bethany Yellowtail

Diné and Totonoc

Thunder Voice Eagle

Lehi Thunder Voice Eagle is a Dine and Totonoc artist, fashion designer and founder of Thunder Voice Hat Co. He started the company as an antidote to fast fashion repurposing Navajo brim hats. He has been working with Faherty Brand since 2021 and is highlighted in our Fashion Redressed film. His designs are deeply inspired by Indigenous traditions, craftsmanship, and storytelling, with a focus on authenticity and cultural reverence. Lehi’s work aims to create timeless, elevated pieces that transcend trends, offering luxury and lasting quality, prioritizing making a positive impact in the fashion industry and within his Native community. Lehi’s philosophy; “We design with the "10th generation" principle in mind, ensuring our creations honor the past and sustain the future.” See our BBC Storyworks film featuring our partnership here.

Diné

Jennifer Berg

Jennifer Berg founded Native Knitter as a way to share the beauty of Navajo artistry. She envisions her knitwear and accessories as wearable art, reflecting the stories of her people Jennifer has been working with Faherty since 2023. Her work combines a thoughtful cultural revival with clean, modern sensibilities and a strong commitment to craftsmanship. The textures of her hand-knitted pieces draw from Native art traditions, and neutral tones inspired by the desert landscape.She creates.statement-making motifs rooted in Navajo rug styles and pottery. “ My Aesthetic has always centered around Navajo motifs and the untamed southwest. I grew up rural with cattle and sheep and love clothing that is functional, weather permitting, and has a purposeful fit.” -Jennifer Berg

Native Hawaiian

Anna Kahalekulu

Anna is a Hawaiian seamstress, patternmaker and the designer and owner of Kūlua. She tells stories through responsibly-made fashion and waves Hawaiian culture into every garment.

Partner Organizations

For Our Relatives

Family and community are central to Native cultures. Building kinship and solidarity is what led Kim Smith and Makai Lewis to create For Our Relatives, an Indigenous mutual aid collective that is regenerating a deep love for the land, investing in collective healing and action, and supporting their communities on the Navajo Nation. Kim and Makai lead meaningful and transformative dialogues about challenges that Native communities face and are offering solutions to rebuild and restore a self-sustaining community rooted in Indigenous practices

LEARN MORE

Lakota Way 617b3ce9 a45a 40c8 a1d4 7d96d9a2856e

IllumiNative

Founded by Doug Good Feather, LWHC’s mission is to promote spiritual connection and human wellness through programs, events and workshops that share the traditional Lakota Way of prayer and healing. The organization is dedicated to helping people with trauma, addictions, homelessness, illness and PTSD to re-balance themselves through indigenous Native American spirituality. Through our partnership, Good Feather has purchased more than 160 acres of land to expand the center.

LEARN MORE

Land Acknowledgements and Murals

We are also very proud to feature Indigenous murals and art in and outside some of our Faherty stores. We also acknowledge the original stewards of the land that Faherty stores are located on. Check out our store locator for more information.