Mike honed his design skills at Ralph Lauren’s Double RL, while Alex built his business expertise in private equity, and together they brought their shared dream to life: a family-run brand rooted in purpose and built without compromise. Alongside Alex’s wife, Kerry, who oversees impact inititaives, and their mother, Ninie, who designs the interiors of our stores, we create premium pieces that are easy to wear and hard to wear out — blending American Heritage style with a modern mountain-to-coast spirit. Our collection crafted with the world’s finest fabrics, natural indigo dyes, and distinctive prints, inspiring people to live fully through moments that matter and choices that last.

Softness is our signature. We’ve traveled the world in search of the highest-quality, most sustainable materials — so that every piece we create is as responsible as it is refined.

Co-founder and designer Mike Faherty’s childhood dream was to design clothes that felt as good as they looked – effortless, comfortable, and built for a life well-lived. Today, that dream drives our designs. Every Faherty style is expertly crafted, soft from the start, and as comfortable as your old worn-in favorites — marked by Mike’s signature laid-back look and backed by our Guarantee of Quality.

We’re passionate about what we create — come be part of it.