All-day surf sessions, road trips, bonfires on the beach… these are the things that have inspired us since the beginning, when Alex, Mike, and Kerry created a family-led brand built on the highest quality products, making things better, and always spreading good vibes. A decade later, the dream—and our family—just keeps growing. Join us on this epic journey.

Meet Our Founders

Chief Executive Officer

Alex Faherty

Prior to starting at Faherty, Alex spent over a decade in finance. Formerly a football player at Yale, Alex takes a coaching mentality in how he runs the business, knowing that so much of a brand's success is who makes up the team. When he has time, and isn't coaching T-ball, he likes to surf.

Chief Impact Officer

Kerry Docherty

A lawyer with a background in human rights and mindfulness, Kerry leads our Impact and Native initiatives, which seek to make the clothing space better and to end appropriation in the fashion industry, respectively. She also uses Faherty's platform to create community and conversation through the event series, Sun Sessions, which spotlights good people doing good work. Her first children's book, “Somewhere, Right Now,” was published by Flamingo Books in 2022.

Chief Creative Officer

Mike Faherty

Mike wrote his college essay about starting Faherty Brand, going on to major in Fashion Design at Washington University in St. Louis before spending a decade in New York’s fashion industry. His passion is sourcing high-quality fabrics from around the world and developing innovative new ones himself. Mike loves playing basketball and finding off-the-beaten-track surf spots and restaurants.

The Story of Faherty...So Far. 1983: Welcome to the world, Alex & Mike! 1991: Mike realizes he has a passion for clothes—& starts dressing Alex. 2000: Mike writes his college essay about starting a brand with Alex. The Story of Faherty...So Far. 1983: Welcome to the world, Alex & Mike!
2013: Alex, Mike their mom (Ninie), and Kerry quite their jobs to begin the Faherty journey. 2013: They hit the road in a mobile house filled with the first swimwear collection. 2013: Faherty launches its first full collection, & the response is immediate. 1991: Mike realizes he has a passion for clothes—& starts dressing Alex. 2000: Mike writes his college essay about starting a brand with Alex.
2013: Alex, Mike their mom (Ninie), and Kerry quite their jobs to begin the Faherty journey. 2013: They hit the road in a mobile house filled with the first swimwear collection. 2013: Faherty launches its first full collection, & the response is immediate.  2013: Alex, Mike their mom (Ninie), and Kerry quite their jobs to begin the Faherty journey. 2013: They hit the road in a mobile house filled with the first swimwear collection.
The Story of Faherty...So Far. 1983: Welcome to the world, Alex & Mike! 1991: Mike realizes he has a passion for clothes—& starts dressing Alex. 2000: Mike writes his college essay about starting a brand with Alex. 2013: Faherty launches its first full collection, & the response is immediate. 2016: Faherty arrives all up & down the west coast.
2013: Alex, Mike their mom (Ninie), and Kerry quite their jobs to begin the Faherty journey. 2013: They hit the road in a mobile house filled with the first swimwear collection. 2013: Faherty launches its first full collection, & the response is immediate. 2017: Our first Native design partnership, with Doug Good Feather, aims to end Native appropriation in the fashion industry. 2021: The family grows! Ninie with grandchildren Riggs, Hayes, and Ava (and now, august too!).
2013: Alex, Mike their mom (Ninie), and Kerry quite their jobs to begin the Faherty journey. 2013: They hit the road in a mobile house filled with the first swimwear collection. 2013: Faherty launches its first full collection, & the response is immediate.  2023: 10th anniversary concert at Brooklyn Bowl.

Guarantee of Quality

We’re crazy passionate about our product and design, which comes from Mike, who turned his childhood dream into Faherty. For Mike, every Faherty style has to be undeniably soft, incredibly comfortable, and exude a laid-back vibe. Not to mention well-crafted, especially because everything he designs is backed with a guarantee of quality.

Social Impact

We believe in making things better in any way we can. That's why we've nurtured long-term partnerships that invest in communities, so that systemic change can happen. As part of that ongoing effort, we've partnered with national and local organizations—that help us learn and grow as a business and also share our commitments to people and the planet.

Surfrider Foundaton, A Second U Foundation, Laru Benya Collective, for our relatives
Packed Venue for Sun Sessions Event Packed Venue for Sun Sessions Event
Sun Sessions Logo Sun Sessions Logo

With our event series, Sun Sessions, we bring together good people doing good work through concerts, workshops, dinners, and more.