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As COVID-19 cases skyrocket in India, all of us — especially those of us who benefit from Indian artists, workers, and culture — must do what we can to help. That could mean something different for each of us; donating, amplifying the message, or holding the businesses we shop with accountable. 

When we got started eight years ago, our friend Ajay Agarwal was one of our very first production partners. We spent months at his family-run factory in Chennai, refining our fabrics with their amazing craftspeople. 

Working on our fabrics in Chennai in 2013.

When we started looking for a way to help during this crisis, we asked Ajay for advice. He connected us with Bhoomika Trust, which provides much-needed ventilators and oxygen generators to hospitals.

Co-founder and designer Mike Faherty with Ajay Agarwal.

We’ll be donating $5,000 in support of their mission — and if you make a donation of $15 or more, take a screenshot of your receipt and send it to hello@fahertybrand.com for a one-time-use 25% off code on your next order. To learn more and donate, head here

If there’s one thing we’ve learned during this pandemic, it’s that we all need each other — our health and wellbeing are inextricably intertwined. Let’s make a difference, and be #BetterTogether. 

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