It’s Flannel, but better.

The greats never go out of style, but they can always get better. We took the classic flannel you know and gave it a serious upgrade: sweater-soft fabric, four-way stretch that moves with you and a fit that works from the job site to date night.

The Legend Collection

What Makes it a Legend

What sets the Legend Sweater Shirt apart is how naturally it fits into your life. It feels soft from the start, with just enough stretch to keep up no matter where the day takes you. The fabric is built to adapt. It’s light when you need it, warm when it counts, which makes it a reliable choice in any season.

Not Built in a Day

It takes a lot to earn the title “Legend.” Our fabric is double-knit, brushed for softness and made with just the right amount of stretch. It takes eight weeks and 65 steps to make a Legend. Every stitch, button and seam is handled by expert makers in Turkey. We design every pattern ourselves, which means no two shirts are alike, but the comfort never changes.

Made responsibly. 
Worn constantly.

Every Legend is made with REPREVE® recycled polyester, LENZING™ ECOVERO™ viscose and organic cotton grown without synthetic pesticides or fertilizers. Together, these fibers create a shirt that feels incredible while supporting healthier farming practices and reducing waste—proof that responsibility and comfort can go hand in hand.