4 Years Later

Four years ago, we quit our jobs to follow our childhood dream of creating a brand. We started in a 250 sq. ft studio in Union Square with three team members and a couple of swim suits. Four years later, we offer every clothing category, have 5 stores, and a team of 30.
1. PEOPLE MATTER
You’re only as successful as the team you have around you.
2. QUALITY, QUALITY, QUALITY
Never compromise. Every season, reevaluate and get better.
3. DON'T ORDER TOO MUCH INVENTORY
It'll prevent you from spending money on the things that make a difference. We still have bins of string bikinis from our first season. Who wants them? (Not kidding.)
4. BALANCE WHAT'S IMPORTANT & WHAT'S NECESSARY
The necessary tasks will take up your entire day, but you have to carve time for the important projects that help you grow.
Mike leaves Ralph Lauren to build the company of his dreams. He spends half the year traveling the world to find inspiration for prints and textiles, and half the year in a 250 square foot studio in Union Square perfecting designs and fabrics for the first Faherty collection. 
Alex leaves his job and paycheck (gulp) to join his brother in building Faherty. The brand launches with men's and women's sustainable swimwear. Customers and press embrace the brand with features in Vogue, GQ, The Wall Street Journal and E News.
The Faherty "beach house on wheels" is born, and the team travels across the country introducing the brand.
Faherty SoHo opens its doors in New York City, its first brick and mortar store, office and design space. Mike and Alex live there for one month... until they realize showering at the office leads to awkward mornings with employees.
As Faherty's wholesale business grows, it begins to launch shop-in-shops in stores worldwide including Fred Segal in LA, Oak Hall in Memphis, STAG in Venice Beach and Journal Standard in Tokyo, Japan.
Alex and his wife Kerry (Brand President) welcome Ava James Faherty into the world. Team Faherty welcomes its youngest and cutest member with a matching baby poncho (Spoiler Alert: Faherty Kids coming soon).
Mike and Alex set down more roots. In May, Faherty Nantucket opens, and they embrace ACK island life. Later that summer, they head west to California and open up Faherty Malibu at the Malibu Country Mart and Faherty Newport Beach at Lido Marina Village. 
We’re excited for the year ahead. The Faherty Family travels to Haiti for a photoshoot (more on that later) and opens our Boston Store on 115 Newbury Street. We take the trailer on tour again across the country and launch our limited edition Kid’s Collection in May. We will keep you in the loop as the journey unfolds.
We’re excited for the year ahead. The Faherty Family travels to Haiti for a photoshoot (more on that later) and opens our Boston Store on 115 Newbury Street. We take the trailer on tour again across the country and launch our limited edition Kid’s Collection in May. We will keep you in the loop as the journey unfolds.


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